Continuing the mulitchannel marketing discussion with Quick Response codes, the March issue of Esquire has an excellent example. It's an article on "Th Esquire Collection, Forget about all the clothes you have or the clothes you want: These are the only twenty-five articles of clothing—the absolute essentials—that every man needs to live a comfortable, well-dressed life"

Beyond the hyperbole, there is a sidebar explaining the EZcode, a type of Quick Response code, and recommending Scan Life to scan it with your smart phone camera. I scanned the code for the Waxwear Duffel Bag and the from the code you can buy the bag, call to order, learn how to pack the bag, what to pack in a bag and subscribe to Esquire:


I scanned (traditional scanner) 2 pages of the article and attached it here, The codes can be scanned directly from the screen.

I think this technology has a lot to offer in a variety of applications.